[HSW Realtly, Inc. Logo] Real Estate
    Power Service
     
Ann Arbor, Michigan
Fred Ward

Realtor®


It's Your
Time
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Welcome, I've
BeenExpecting You


Incredibly
Important Stuff


Ann Arbor Area Real Estate Market Summary

Ann Arbor Area
Sales History


Your Host

It's Your Time

It's Your Money

7 Power Services
for Buyers


7 Reasons to List with Real Estate Power Service

Since You Asked
(a.k.a. FAQs)

Real Estate Listings

The Back Door

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more virtual art
Technology has Improved
  Finding the right house can be very time consuming for you. I developed a custom database which enables me to offer my clients and customers Real Estate Power Service. I invite you to compare my services and products with the services and products offered by my colleagues.
Four Databases
  When I started my real estate business several years ago two databases were available to area real estate agents. The most commonly used database was "The Book": a printed version of information on properties listed by members of the Ann Arbor Area Board of Realtors®. The second database was an on-line computer database. One database was very portable and the other was always up-to-date. Neither database was satisfactory to me.

I programmed my computer to transfer data from the on-line computer database to a powerful database application which I carry on my laptop computer. The database which I developed is both portable and up-to-date. I have developed a number of products with this database to provide my clients and customers with important and timely information on the Ann Arbor area real estate market.

A fourth database is now available to area real estate agents. It essentially allows other real estate agents to do what I have been doing for years: carry the data on a laptop computer. This database is a vast improvement over "The Book" and the on-line computer database. Unfortunately, the user interface is not state-of-the-art.
Bottom Line Advice
  Technology has now made it possible for real estate agents to provide clients and customers with a variety of custom products and services. The most important of which are possible when the real estate agent has a portable, up-to-date, and easy to use data base. When you select a real estate professional to assist you, select a Realtor® (a member of an association of real estate agents who among other things subscribe to a stringent code of ethics) who has up-to-date real estate information on his or her lap top computer. Make sure the Realtor® knows how to use the database.

If your is providing you with appropriate custom products and services you will be able to avoid time wasters.
Time Waster #1: Sitting Down with "The Book"
  Several months ago I happened to meet an acquaintance whom I had not seen since years before I started a real estate business. He had just come from the office of a real estate agent who has been in the business for decades and was very highly recommended. He had spent three hours in the agent's office looking at "The Book" and taking copious notes.

I surprised him by taking out my lap top computer and displaying in less than a minute information that was more useful. He saw information on properties that were too new to be in the book and found out that some of the properties that he was interested in were no longer on the market. If you do not want to waste a lot of time finding out what is on the market right now, be sure to talk to a real estate agent with a computer.

Books do come in handy. I always keep several on hand. They make great doorstops.
Time Waster #2: Picking Up the Supermarket Handouts
  Supermarket handouts are generally more out of date than "The Book." The advantage of supermarket handouts is that you do not have to go to a real estate office to read one. Like the book they can be useful to give you a feeling for the real estate market. Unfortunately, you usually do not get a good idea of where the properties are located which leads to ...
Time Waster #3: Calling a Lot of Real Estate Agents
 

I get a lot of calls from people who have perused the real estate classified advertisements or supermarket handouts and circled the properties that interest them. They are in the process (hopefully the beginning) of calling all the real estate agents who placed those ads. Many prospective home buyers are not aware that information on most of the properties advertised by Ann Arbor area Realtors® is available to all Ann Arbor area Realtors®.

You should be able to make one call to one real estate agent and get answers to most of, if not all, your questions. Usually giving the agent the price of the property and the name of the broker advertising the property should be enough information for the agent to find the detailed listing information on the property. It should take the real estate agent about 15 seconds to find the information. If it takes longer, call another agent (e.g., Fred Ward, Realtor® 734
-665-9477)

Time Waster #4: Riding Around Searching for Signs
  Sign hunting is not the same as house hunting. Some local ordinances severely restrict the use of signs. Some home owners do not want "For Sale" signs in their yard. Some signs are in front of properties with sales agreements pending.

I very strongly suggest that you get out and look at neighborhoods that are candidates for your next home, however, do not leave for your favorite house hunting grounds without knowing where the homes you want to see are located.
Time Waster #5: Searching the Internet
  At best, real estate sites on the Internet are high-tech supermarket handouts. (See time waster #2.) The information is often out of date and is usually designed to make the listing agent's phone ring. (See time waster #3.)
Avoid Wasting Time
  Visit Incredibly Important Stuff to find out more about Real Estate Power Service products and services.
 
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Fred Ward
Realtor®
Phone: 734-665-9477
Fax: 734-665-9477
E-mail: fred@fward.com
HSW Realty, Inc.
1506 South Blvd.
Ann Arbor, Michigan 48104
HSW Realtly, Inc. Logo
Copyright 1997 - 2000
Fred C. Ward, Jr.
24 March 2000

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