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Ann Arbor, Michigan
Fred Ward

Realtor®


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        Real Estate is My Fourth Career

  In my previous careers I learned how to market, deliver service to my clients, and provide customer satisfaction. I grew up around Boston, went to the University of Massachusetts at Amherst, and graduated in the late sixties. After graduation I started my first career as a Naval Officer and Naval Aviator. I have seen a lot of the country and some of the world including just about every good European port from Venice, Italy to Kristiansand, Norway. In the early seventies the Chief of Naval Operation said, "Blessed are the recruiters for they shall inherit the Navy." As a recruiter, I was faced with the task of finding college graduates to become "officers and gentlemen." (I also recruited the first woman civilian to become a Naval Aviator.) I had a marketing plan for one school in my recruiting area and the Navy hired a big bucks Madison Avenue firm to develop a marketing plan for my entire recruiting area. The score after three months was

Ward 7 - Madison Avenue 0.

        I Know How to Market Your Home
 
  I left the Navy and since I had a gold watch, three-piece suit, and a leather briefcase, I started my second career as a consultant. I was successful in this career because I figured out early on that all I had to do was provide better customer service than the competition. I started with one client on a four thousand dollar purchase order. A little over a year later I was developing for that client the entire management information system for an eleven billion dollar project.

        I Know How to Deliver Service to Clients
 
  About 10 years ago I decided to take a sabbatical from the real world and go back to school. I chose The University of Michigan, of course. To make a long story short, I fell into my third career kicking and screaming: teaching required courses in Technical Communication in the College of Engineering. While it is not quite true that communicating with engineers is only slightly less difficult than communicating with the dead, it is true that few engineering students had a strong desire to take my courses: fewer than 1 in 5. At the end of the courses, about 4 out of 5 felt the course was excellent.

        I Know How to Provide Customer Satisfaction
 
  Several years ago, when I was thinking about my fourth career, I talked with a Vice President of Management Recruiters here in Ann Arbor. He said, "Go back east or learn how to sell something." I love Ann Arbor so I never went back.

Fred C. Ward, Jr.

Realtor®



B.S. Mathematics
    The University of Massachusetts
M.S. Applied Physics
    The Johns Hopkins University
MS Industrial and Operations Engineering
    The University of Michigan
 
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Fred Ward
Realtor®
Phone: 734-665-9477
Fax: 734-665-9477
E-mail: fred@fward.com
HSW Realty, Inc.
1506 South Blvd.
Ann Arbor, Michigan 48104
HSW Realtly, Inc. Logo
Copyright 1997 - 2000
Fred C. Ward, Jr.
24 March 2000

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